AI-powered lead generation · ACMA compliant

Better leads.
Better conversations.
Better growth.

B&L Marketing builds AI-powered, ACMA-compliant lead engines for Australian businesses — connecting solar, super, finance, health and trades to the prospects already looking.

AU-based, AU-only outreach ACMA-registered systems Multi-channel
Pipeline · live
illustrative
09:14 High-intent solar enquiry — VIC postcode 3000 qualified
09:12 Super consolidation lead routed to specialist routed
09:09 Health insurance match — family of four, NSW qualified
09:07 Trades enquiry de-duplicated, age-checked screened
09:05 Financial advice intent · re-routed → specialist routed
09:03 Battery upgrade lead — qualified, 24-hour SLA qualified

Illustrative. Real client dashboards include consent, source, recording links and ACMA audit trail.

Services

Everything required to build a stronger pipeline.

We do more than generate names on a spreadsheet. We design the strategy, build the systems and engineer the conversion paths that turn attention into qualified opportunity.

01 — Acquire

Lead generation

AI-targeted campaigns designed to attract quality prospects across social, web surveys and direct outreach.

02 — Convert

Appointment setting

Turn enquiry flow into booked conversations so your sales team stays focused on closing, not chasing.

03 — System

AI-powered routing

State-of-the-art models pinpoint user need and match each lead to the right partner — at the right time.

04 — Strategy

Funnel architecture

From messaging through to conversion flow, we build clear pathways that move people from first contact to action.

05 — Reach

Multi-channel outreach

Social, surveys, telemarketing, email, SMS — we meet prospects on the channels that actually work.

06 — Position

Brand positioning

Sharper offers, stronger trust signals and a more premium presence so people have a reason to choose your business.

Want to see how the stack maps to your industry?

All services
Recent campaigns

Real campaigns. Real outcomes.

A selection of recent campaigns delivered through our AI-powered, ACMA-compliant model — across the fastest-growing sectors in Australia.

Solar & battery Tier-1 provider · 90 days

2,400leads

qualified in 90 days

Generated for a Tier-1 solar provider through AI-targeted multi-channel outreach — exceeded volume targets by 34% while maintaining full ACMA compliance.

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Superannuation Specialist firm · 1,100 leads

34%

conversion to specialist calls

1,100 compliant warm leads for a superannuation specialist using our multi-product outbound model — introducing super services within broader ACMA-compliant outreach.

Enquire about similar results
Health insurance 6-month campaign

−41%

cost-per-lead reduction

Reduced cost-per-lead by 41% across a 6-month health insurance campaign through optimised AI targeting, refined messaging and smarter funnel sequencing.

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How it works

The mechanics behind the pipeline.

A three-stage operation — designed to find intent, qualify it under ACMA rules, and route it to the right business at the right time.

Step 01

We target

AI identifies high-intent prospects across web, social, search and survey signals — filtered to AU residency and consent.

Step 02

AI qualifies

Smart filtering removes noise. Each lead is age-, eligibility-, and intent-checked against the partner's qualifying criteria.

Step 03

You convert

Warm leads land in your pipeline with full audit trail — recording, consent, source and SLA timestamp.

Sectors served

Multi-industry — from solar to superannuation, finance to trades.

Solar & battery Superannuation Health insurance Financial services Energy Trades Telco + more
Ready to grow?

You don't need more noise. You need a better pipeline.

We'll show you what AI-powered lead generation, smarter targeting and ACMA-compliant outreach can do for your business — in 30 minutes.